Humans are visual creatures and they analyze information on the basis of what they view. The researchers have proved that a person can remember most of the things that they see. However, they do not remember more than twenty percent of what they read. Lets find out why product or ecommerce photography is so important in today’s day and age and how it can improve your business substantially.
Online shopping is all about visual experience
In contrast to conventional store-based shopping, e-commerce platforms do not give you the tactile experience. Here, a customer cannot feel the products prior to purchasing. That is why; they depend mostly on the visual signals to take important decisions. When you upload good quality images with the help ofecommerce photography, you help the customers to make great purchasing decisions. Good quality images also meet all the sensory needs of the buyers by giving them all the details of the products and by representing the products in the most appealing way.
Trust development
Trust is a very important element in product photography. Ecommerce photographers in Sydneyknow that and that is why they try to capture stunning images of the products all the time. When a potential customer cannot evaluate the product physically, they need to rely on what they view. Professional photography helps in this and develops trust by displaying items using correct lights, angles. They show all the features in the most professional way. When you have good quality and high-resolution photos, it decreases the level of uncertainly significantly and convinces the customers that the products they see are genuine and valuable.
Increase in perceived value
When you have good quality product photos, it can improve the value of your business substantially. Similar to well-packaged products, which make the items look luxurious, great images, can improve the perceived value of the products effectively online. Good photographers with immense knowledge on ecommerce photographycan make your product look great. They can highlight all the important features like the colors, textures, and other details so that the products look stunning.
Improved conversion level
Good quality ecommerce photography can help in improving the conversion level properly. Different studies show that if you have appealing and high resolution pictures of any product, customers tend to add them more to the shopping cart. When you show the images in detail at different angels with the help of E-commerce managers, the customers get the idea about the items. This gives them the confidence to make informed purchasing decision. You also get decreased number of cart abandonment. In addition, you have dramatic increase in sales.
SEO boost
Apart from influencing the customers in good purchasing decisions, ecommerce photography also helps in improving the SEO of your store. Properly optimized images with correct alt texts can significantly improve the visibility of your site on the search engines. With image searches on the rise, getting your products on search engine results can drive a significant number of leads.
